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Marketspeak

I LOVE listening to PR flacks when they get on a roll. Their ability to take the English language into places you'd never expect is truly unrivaled. I really love their tendency for verbing nouns.

Today on KROQ, they were talking to the PR person from Toto Toilets about their "1st toilet of the 21st Century," the Neorest 600. Ralph's been raving about this thing since he got back from his honeymoon and how it "revolutionizes the whole 'going to the bathroom' experience" by automating nearly the whole process and leaving you with a "clean and fresh" feeling all over.

While admittedly a "delicate" subject for drive time morning radio, I had to laugh when she was describing the cleansing experience and said "...when you're done toileting...".

Done toileting. Truly, marketspeak at its finest.

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